Pillar Media

Strategies

Digital media strategy owned and operated by director-level experts.

About Me

I am a director-level growth marketing expert with over 10 years of experience in creating large-scale user acquisition and retargeting campaigns. I have overseen multiple account teams utilizing both native and third-party user acquisition tools. I’ve successfully grown budgets from $10,000 to $3MM per month, maximizing returns for clients across Retail/E-commerce, Subscription Services, Mobile Apps, and Lead Generation verticals. Most recently, I led the direct-to-consumer (DTC) division of a company valued at over one billion dollars, scaling the business 3x in just eight months. I collaborate with internal departments and media/tech partners to drive new business opportunities while scaling existing strategies through forward-thinking, full-funnel approaches. I am adept at operating both strategically and in the day-to-day details to drive revenue growth and increase adoption across all media platforms.

Kind Words

“During my 1.5 years of leading SNKRS/Nike App global user acquisition and retargeting, Yianni was my go-to resource when it comes to media buying on social. From first-hand experience, I can confidently recommend Yianni as an expert in UA strategy & innovation, data analytics, retention and retargeting planning, creative analysis, and more. It is not just his vast knowledge of digital marketing that impresses me, Yianni’s work ethic, attention to detail, and growth mindset also set him apart as a successful marketer.

- Wen Guo, Performance Marketing Lead at Nike

“Yianni grew the Strayer paid social acquisition business from approximately 2% to 18% of our total lead generation, while maintaining competitive cost per enrollment. Technical platform knowledge combined with an in-depth understanding of audience building enabled our account to stay ahead of trends and proactively adjust consumer experience to drive action. This resulted in increases in the absolute volume of students as well as the actual lifetime value from this channel. Throughout our partnership, his digital expertise guided many key strategic and cross-functional initiatives that utilized upper funnel data joined with lifecycle metadata. Yianni would be an asset to any organization looking to scale acquisition and foster ingenuity.”

- Suzanne Klapper, Former VP of Marketing at Strayer University

Pillar Media Strategies

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